Q: What are some Black-owned brands that are truly changing their industries?
From inclusive beauty to sustainable fashion, these standout Black-owned brands are leading with innovation and purpose.
Q: How can I support Black entrepreneurs beyond just social media?
By intentionally buying from Black-owned businesses that focus on quality, sustainability, and inclusivity.
Q: Are there any Black-owned fragrance or fashion brands worth checking out in 2025?
Yes—this article curates Black-owned fragrance, fashion, beauty, and food brands that deserve your attention and support.
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How Black Entrepreneurs Are Reshaping Industries and Inspiring Change
This article highlights eight outstanding Black-owned brands that have made a lasting impact in their respective industries. Some have been featured in TrooRa Magazine, while others are brands we admire and believe deserve your support. From Mented Cosmetics’ commitment to beauty inclusivity to Jackson McCrea Whiskey’s groundbreaking presence in the spirits industry, these Black entrepreneurs embody innovation, excellence, and cultural significance.
Luxury perfume on skin.
TrooRa Magazine has long been committed to amplifying underrepresented voices, and over the years, we’ve had the privilege of featuring some of the most inspiring Black-owned businesses. These brands don’t just offer exceptional products; they stand as pillars of resilience, creativity, and economic empowerment.
By intentionally supporting these businesses, consumers play a critical role in fostering diversity, championing sustainability, and enriching our society’s cultural fabric. In this curated selection, we highlight eight Black-owned brands that exemplify craftsmanship, innovation, and social impact—brands that deserve your attention and support.
Eight Black-Owned Brands to Support
Overview: Savant & Scholar is an innovative, Black-owned eyewear brand founded and designed by Jamel Marshall. The brand combines modern Renaissance-inspired designs with high-quality materials to create unique and stylish eyewear. Each piece reflects a blend of intellectual sophistication and contemporary fashion, catering to individuals who appreciate both aesthetics and substance.
Story Highlight: TrooRa’s Black History Issue Special ’23 recognized Savant & Scholar for its commitment to craftsmanship and cultural representation. Jamel Marshall’s journey from concept to creation highlights the brand’s dedication to excellence and its mission to offer eyewear that resonates with a diverse clientele.
Why You Should Support the Brand: By choosing Savant & Scholar, you’re endorsing a brand that values cultural heritage and innovative design. Supporting this brand promotes diversity in the fashion industry and encourages the celebration of intellectual and artistic expression.
Oud bottle in gold.
86 West (Fragrance)
Overview: 86 West is a Black-owned fragrance brand that offers a range of unique and captivating scents. The brand focuses on creating high-quality, handcrafted fragrances that cater to a diverse audience. Emphasizing sustainability and ethical sourcing, 86 West ensures that each product is made with care and integrity.
Story Highlight: TrooRa’s Autumn Issue ’24 highlighted 86 West during Black-Owned Fragrance Week, a celebration that spotlights and supports Black-owned fragrance brands. By participating in this event, 86 West showcased its commitment to excellence and its role in diversifying the fragrance industry.
Why You Should Support the Brand: Supporting 86 West means investing in a brand that prioritizes quality, sustainability, and representation. Your support helps promote diversity within the fragrance industry and encourages the growth of ethically conscious businesses.
Overview: Mented Cosmetics is a beauty brand redefining inclusivity with makeup for every shade of melanin. Founded by KJ Miller and Amanda E. Johnson, the brand offers a range of products that cater specifically to women of color, ensuring that everyone can find their perfect shade.
Story Highlight: Mented was born because the founders were frustrated by the lack of nude lipstick options for women of color and decided to fill the gap. Their dedication to inclusivity has made Mented a leader in the beauty industry, offering products that celebrate and enhance natural beauty.
Why You Should Support the Brand: By supporting Mented Cosmetics, you’re encouraging brands to prioritize diversity and celebrate beauty for all. Your support helps promote inclusivity within the beauty industry and ensures that products are made for everyone.
Overview: Silver & Riley offers luxury travel bags and accessories designed for function and style. Founded by Lola Banjo, the brand combines high-quality materials with practical designs to create beautiful and durable products.
Story Highlight: Banjo’s passion for design and commitment to empowering underrepresented communities inspired her to create a unique product line that caters to the needs of modern travelers. Her dedication to craftsmanship and cultural appreciation is present and visible in every piece.
Why You Should Support the Brand: Every purchase supports a brand that champions craftsmanship and cultural appreciation. Supporting Silver & Riley means investing in products made with care and designed to last.
Overview: Partake Foods offers allergy-friendly snacks created to bring joy and inclusivity to every table. Founded by Denise Woodard, the brand offers products free from the top eight allergens, ensuring that everyone can enjoy delicious and safe snacks.
Story Highlight: As a mom on a mission, Woodard turned her daughter’s dietary needs into a nationwide movement for better snacking. Her dedication to inclusivity and quality has made Partake a leader in the food industry.
Why You Should Support the Brand: Partake fosters inclusivity in food, creating a world where no one feels left out. Supporting this brand means investing in products that are safe, delicious, and made for everyone.
Overview: Dorian Webb Jewelry offers handcrafted pieces that blend elegance with cultural significance. The brand focuses on creating unique designs that tell a story.
Story Highlight: Known for her exquisite craftsmanship and intentional design, Webb creates pieces that celebrate the beauty, resilience, and strength of Black women. Her feature in TrooRa highlighted how she infuses meaning into every creation, using fine materials to craft heirloom-quality pieces that inspire connection and empowerment.
Why You Should Support the Brand: Supporting Dorian Webb Jewelry means supporting artistic expression and the preservation of cultural narratives through fashion.
Overview: Mavis Herrera creates stylish bags from recycled materials, combining fashion with environmental consciousness.
Story Highlight: By transforming discarded materials into fashionable accessories, Herrera showcases her passion and craftsmanship, highlighting cultural richness and a commitment to sustainability.
Why You Should Support the Brand: Purchasing these recycled bags supports eco-friendly practices and reduces environmental impact.
Overview: Sheila Jackson and Natasha McCrea have launched a new line of whiskeys aimed at female connoisseurs, breaking stereotypes in the spirits industry.
Story Highlight: Their venture challenges the traditionally male-dominated spirits industry, offering a fresh perspective. By focusing on flavors and branding that resonate with women, Jackson and McCrea are filling a market gap and empowering female consumers to explore and appreciate whiskey culture.
Why You Should Support the Brand: You’d be supporting a brand that challenges industry norms and promotes diversity in the beverage sector.
Each of these businesses embodies the spirit of entrepreneurship, proving that representation matters and diversity fuels innovation. By supporting them, you’ll elevate exceptional products and contribute to economic empowerment and cultural preservation.
Dive into their stories, explore their offerings, and make a difference—one intentional purchase at a time.
Discover more inspiring Black-owned brands in TrooRa’s archives:TrooRa Magazine
